Small Business

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The SBA Working Capital Pilot (WCP) program offers business lines of credit as part of the SBA 7(a) loan program. Although the SBA also offers lines of credit through the CAPLines program, the WCP program is designed to provide greater flexibility and serve a wider range of small-business owners.

Like other SBA loans, WCP lines of credit provide large funding amounts, competitive interest rates and long terms. These small-business loans can be a good option for established businesses that want access to working capital.

How much do you need?

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

What is the SBA Working Capital Pilot program?

The SBA Working Capital Pilot program is an SBA loan program that offers business credit lines that are partially guaranteed by the U.S. Small Business Administration. These working capital lines of credit are issued by participating lenders, typically banks and credit unions.

The WCP is a pilot loan program, meaning these products are available from a limited time unless the program is extended or made permanent. Currently, the program is set to run from Aug. 1, 2024 through July 31, 2027

.

Pilot loan programs, including this one, fall under the umbrella of the SBA 7(a) loan program and follow many of that program’s guidelines.

How does the SBA Working Capital Pilot program work?

SBA Working Capital Pilot lines of credit are available up to $5 million and can be used for a variety of working capital needs.

There are two types of credit lines available through this program:

  • Transaction-based. These business lines of credit can be used for a single or multiple purposes during the term. Transaction-based WCP credit lines may be revolving or non-revolving based on the needs of the business.

  • Asset-based. These products are revolving lines of credit that are backed by specific collateral, in the form of a monthly borrowing base certificate (BBC). A BBC reports the value of your assets, usually accounts receivable and inventory, that support your credit line amount.

With both types of WCP lines of credit, your lender must perform a review on an annual basis (at a minimum). As part of this process, it will need to document that you are creditworthy, can make your payments and are compliant with the WCP program requirements.

If you can’t meet these criteria, the lender will not be able to approve any further draws nor renew the credit line until the requirements are met.

SBA Working Capital Pilot program features

Terms

The maximum term on a SBA Working Capital Pilot line of credit is 60 months. For this program, the “term” refers to the period of time in which the lender agrees to lend you this credit. Your lender can, however, set independent loan “maturities” (usually on an annual basis) to take place during the term.

In other words, your maturity would dictate your repayment period. If your lender sets a maturity of one year, for example, you would need to make your final repayment on any funds you borrowed by the end of those 12 months.

Interest rates

Interest rates on SBA Working Capital Pilot lines of credit are the same as SBA 7(a) loan rates. This means that rates are set based on the prime rate, plus a spread that’s negotiated between you and your lender. Rates can be fixed or variable, but are subject to SBA maximums, which are determined by the size of your credit line.

Currently, fixed rates range from 13% to 16% and variable rates range from 11% to 14.5%.

Fees

Like other SBA 7(a) loans, your lender can charge a variety of fees on top of interest, including:

  • Service and packaging fees.

  • Extraordinary service fees.

  • Out-of-pocket expense fees.

  • Late payment fees

The SBA guarantee fee, however, works differently for the WCP program than it does for other loans. For the WCP program, you pay an annual short-term guarantee fee. The lender charges a proportional amount of this fee for each year your line of credit is in use.

The benefit of this structure is that you pay a short-term fee for a one-year term, rather than for a long-term maturity (which is how you would pay it for other types of 7(a) loans).

Pros and cons of the SBA Working Capital Pilot program

Pros

Competitive interest rates.

Large credit line amounts.

Can be used for a variety of working capital needs.

Option for one-on-one counseling with SBA Export Finance Managers.

Cons

Can be hard to qualify.

Slow to fund.

Requires collateral and personal guarantee.

SBA Working Capital Pilot program requirements

  • Must be a for-profit business, in an eligible industry, operating in the U.S.

  • Must be able to show your creditworthiness and ability to repay the loan.

  • Can’t get the desired loan on reasonable terms from other lenders.

  • Must be able to demonstrate the need for a loan and show the business purpose for which you’ll use the funds.

  • Cannot be delinquent on any existing government loans.

  • Owners of 20% or more of the business must provide a personal guarantee.

You’ll also need to meet program-specific requirements, which include the following:

  • Must have a history of at least 12 full months of operations (i.e. generating revenue from your business operations).

  • Must be able to provide timely and accurate financial statements, accounts receivable and accounts payable aging reports and inventory reports.

Keep in mind that although the SBA doesn’t define credit score or annual revenue requirements, you’ll need to meet these qualifications as set by your lender. In general, it’s helpful to have good credit (a score of 690 or higher) and strong revenue.

How to apply for the SBA Working Capital Pilot program

To apply for a line of credit through the SBA Working Capital Pilot program, you’ll work directly with a participating lender, like a bank or credit union. If you have a pre-existing relationship with a financial institution, you might reach out to ask if it offers this type of SBA loan.

Although the application process will vary based on your SBA lender, you’ll generally need to provide:

  • SBA Form 1919, Borrower Information Form.

  • SBA Form 912, Statement of Personal History.

  • Business financial statements, such as balance sheets, profit and loss statements and projected financial statements.

  • Accounts receivable and accounts payable aging reports and applicable inventory reports.

  • Business certificate or license.

  • Loan application history.

  • Income tax returns.

  • Resumes for each business owner.

  • Business overview and history.

  • Business lease.

For this program, the lender will also require a lien on any collateral associated with transactions that you finance using your WCP credit line. This may include inventory, accounts receivable and contract proceeds, among other assets.

Once you submit your application, the underwriting and closing processes can take anywhere from 30 to 90 days. SBA Preferred Lenders may offer faster processing times, as they can issue loans without prior SBA approval.

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Est. APR 

20.00-50.00%

Est. APR 

27.20-99.90%

Est. APR 

15.22-45.00%

Min. credit score 

625

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625

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660

Source: nerdwallet.com

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SBA loans are government-guaranteed small-business loans issued by designated lenders to help small businesses access capital at low rates and long terms. It is possible to get multiple SBA loans as long as your SBA lender allows it, and you don’t exceed the borrowing limits set by the SBA.

Having more than one SBA loan can work in certain situations and help you access low-cost financing for your business; however, it can be difficult to qualify for multiple SBA loans, and it’s not right for every situation.

How much do you need?

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

How many SBA loans can you have?

The SBA itself does not limit the number of SBA loans you can take out, but it does place a cap on the maximum amount you can borrow. That means you can technically have as many SBA loans as you can qualify for with any given SBA lender, up to these limits:

  • SBA 7(a) loans: $5 million. 

  • SBA 504 loans: $5 million (select projects may qualify for up to $5.5 million). 

  • SBA microloans: $50,000. 

The SBA also allows business owners to get both an Economic Injury Disaster Loan (EIDL) and a business physical disaster loan for a single declared disaster, as long as the combined amount of the loans doesn’t exceed $2 million

. However, the SBA prohibits business owners from having more than one EIDL for a single disaster.

How to qualify for multiple SBA loans

In general, the qualifications for multiple SBA loans are the same as they are for one SBA loan. SBA loan requirements can vary depending on your lender and the specific SBA program, but broadly, you’ll need to meet the following to qualify for a 7(a), 504 or microloan:

  • A for-profit business, operating in the United States. 

  • Can’t get the desired loan on reasonable terms from other lenders. (For microloans, this only applies for loans over $20,000.) 

  • Demonstrate creditworthiness to be able to repay the loan according to the lender’s requirements. 

To qualify for an SBA disaster loan, you have to be physically located in a declared disaster zone, directly impacted by the disaster or unable to cover expenses or obligations because of a declared disaster. Business physical disaster loans cover physical damage caused by a declared disaster that is not fully covered by insurance.

While there are no set guidelines for qualifying for multiple SBA loans, in addition to the standard requirements, there are some other factors you should consider:

  • Standing with your current SBA loan. If you’re not in good standing with the SBA loan you currently have, it’s highly unlikely you’ll be approved for another one.

  • Available collateral. For loan totals above $50,000, you’ll need enough collateral to cover the total combined loan amounts. This is something to consider if your current loan didn’t require collateral, but your new SBA loan will push your total borrowing amount over $50,000. 

  • Cash flow and DSCR. Make sure you calculate how an additional monthly payment will affect your business’s positive cash flow. Similarly, understand how a new loan affects your business’s debt service coverage ratio (DSCR), or the measure of cash flow against outstanding debt obligations. There’s no minimum DSCR set by the SBA, but lenders commonly look for a range of 1.25 to 1.50. 

Combining different types of SBA loans

There are certain instances where it’s possible — and even advisable — to combine different types of SBA loans. For example, SBA 504 loans are an excellent option for purchasing, building or expanding commercial real estate and equipment, but they are fairly limited to those purposes. If there are other costs associated with your project that 504 funding cannot be used for — such as additional inventory or working capital — you might pair your 504 loan with an SBA 7(a) loan if you can qualify.

You can also combine EIDL and business physical damage loans (as long as the total doesn’t exceed $2 million). EIDLs are specifically for small businesses that have suffered economic losses due to a declared disaster, whereas business physical disaster loans cover physical damage caused by a declared disaster that is not fully covered by insurance.

Pros and cons of multiple SBA loans

Pros

Access to multiple low-cost financing options.

Added flexibility for uses.

Low interest loans for unforeseen disasters.

Cons

Can take a long time to fund.

Needs may exceed borrowing limits.

Can be difficult to qualify for.

Frequently asked questions

Source: nerdwallet.com

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Whether it’s to manage finances, accept payments or reach new customers, more small-business owners are optimizing their business operations with digital tools — leaving them increasingly vulnerable to digital security breaches and cyber attacks.

Exposure to cyber attacks topped the list of the biggest worries small-business owners face, even surpassing concerns about inflation and other economic issues, according to a 2023 report on cybersecurity released by Hiscox, a business insurance company.

The consequences of these breaches can extend beyond the initial threat, as well. Twenty-five percent of business owners surveyed by Hiscox indicated that cyber attacks had an overall negative impact on their business’s brand or reputation, and 20% said they had trouble attracting new customers as a result.

Here‘s what your business needs to know about the vast and evolving landscape of digital security.

Even the smallest businesses are at risk

While it may seem more lucrative for cyber criminals to go after big corporations and larger firms, the Hiscox report indicates that smaller businesses are increasingly under threat. Cyber attacks on firms with fewer than 10 employees have risen 13% since 2020.

“Hackers don’t care how small your business is or what you do,” Shawn Waldman, CEO and founder of Secure Cyber Defense, a cybersecurity consulting company said in an email. “They want your money and your data. Often, they have no idea who you are in the first place.”

Although cyber attacks can happen to any business, certain industries may be more likely to be targeted — particularly those that access or store a lot of sensitive client or customer data or information. Shavon J. Smith, a Washington, D.C.-based business attorney and founder of SJS Law Firm, works with small management and IT consulting firms that contract with big businesses and are therefore given access to their information, but are viewed as less secure because of their size.

According to Smith, medical offices may also be a target due to their small staff sizes and access to a lot of personally identifiable client information.

It’s easier to prevent a digital security breach than fix one

Businesses should prioritize proactive measures they can take to prevent an event from happening in the first place. It’s uncommon to find your attacker or recover stolen money or data once it’s gone, according to Smith. Once a cyber attacker has what they want, they are “lost in the wind.”

Studies indicate, however, that 95% of breaches in digital security can be traced to human error, which means they are preventable through internal and employee policies. This starts with policies that promote ongoing system maintenance and security. Smith recommends an initial review to pinpoint your overall vulnerabilities.

“The first thing you want to do is just kind of assess, ‘Where are our open ports? Where are our opportunities for things to go wrong, for people to hack into our system, for employees to lose data?’” she says.

If your employees have company-issued devices, for example, then your employee policy should lay out parameters on how they are to handle those devices, Smith says. That might mean forbidding employees to vacation with their laptops or prohibiting them from taking their computers home entirely.

An employee policy should also dictate who has access to confidential company or client information, which Smith says can help to decrease the chances of a security breach.

Cheap solutions can cost you down the road

Building digital security into your business budget can be expensive, and there’s certainly no one-size-fits-all solution, but failing to invest in proper systems can also be costly. In 2023, the median cost of a cyber attack for businesses with 10 to 49 employees was $9,500, according to the Hiscox report.

A common mistake both Waldman and Smith see small businesses make is relying on free or disreputable antivirus software and failing to update that software regularly. On top of that, Waldman warns against transitioning to cloud email providers without enabling security controls or multi-factor authentication. Email was the single weakest point of entry for cyber attackers, ahead of cloud or corporate servers, according to the Hiscox report.

A response plan can determine how quickly you recover

Any actions you take in the event of an actual cyber attack or digital security breach are typically about trying to cover your losses. According to Smith, your business’s response plan should cover some key steps:

  1. Contact a cyber security specialist or legal counsel. Better yet, consult with specialists or lawyers when you first create your plan, so you already have a point of contact if an event occurs. 

  2. Notify your insurance company of a possible claim. When you purchase cybersecurity insurance, it’s important for your broker to understand your business and what it does, according to Smith. That can help them understand the scope of a breach and what it means for your clients or customers. 

  3. Contact law enforcement. Although it’s unlikely they’ll be able to do much right away, law enforcement may have investigations open, and any information of new attacks could be helpful to them. 

  4. Reach out to clients. In many cases, you may be contractually obligated to notify the businesses your company works with of a data breach, Smith says. 

  5. Alert your customer base. If you are a consumer-facing business, you should plan to alert your customers as soon as you have the full scope of the breach, and be prepared to offer compensation or free credit monitoring.

Source: nerdwallet.com

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Rising costs tighten margins for business owners. And to make up for that increased pressure, businesses usually have to raise prices — which, when it’s done month after month, can start to wear on customers.

Customers are facing “price increase fatigue,” says Kirk Jackisch, president of consulting firm Iris Pricing Solutions. “They’re done. They can’t take it anymore — just across-the-board price increases. So you have to look at more surgical solutions.”

Targeting price increases carefully and communicating them clearly can help ease the pain customers feel, Jackisch says. Here’s how you can go about it — and what you need to avoid as legislators across the U.S. focus on fees and surcharges.

Balance price increases with new deals

Matthew Heaggans is co-owner of Preston’s: A Burger Joint, a restaurant in Columbus, Ohio. When sambal, an ingredient they used in a signature sauce, more than doubled in price, Preston’s began buying chili peppers to make their own — but then those tripled in price, too.

In light of such rising costs, Heaggans says Preston’s raised prices by about 7% on average. But that doesn’t mean they’ve raised every price by 7%.

For example, while a burger might be more expensive than it used to be, sides are now cheaper when you buy them as part of a combo.

“People are driven very significantly in our market by price,” Heaggans says, so it’s essential that Preston’s keeps prices competitive.

If you’re concerned about the long-term impact of price increases, you can opt to adjust them temporarily to account for cost shocks. For example, as egg prices spiked in 2023, some restaurants temporarily increased the prices of dishes containing eggs. Shipping companies have long adjusted their fuel surcharges as gas prices rise and fall.

Fortunately, for all of the “agonizing” he put into price changes, Heaggans says customers didn’t mind.

“My constant plea to consumers is that if you really, really like a thing, you should support it or it’s going to go away,” Heaggans says.

Don’t inflate your fees to avoid raising sticker prices

Customers often feel duped by last-minute or opaque fees — and regulators are taking aim at them, too.

At the federal level, the Biden administration has announced plans to crack down on junk fees on everything from event ticketing to college textbooks. And as of July 1, California has banned “drip pricing,” or advertising a price that doesn’t include mandatory additional fees and surcharges.

California’s law is designed to target last-minute, high-cost service fees on products and services like concert tickets and hotel rooms, says David W. Wright, an attorney at Pillsbury Winthrop Shaw Pittman LLP in Los Angeles.

The law is “not necessarily preventing businesses from trying to recoup those costs, but instead trying to make it so that businesses disclose those costs up front so consumers know what they’re getting themselves into,” Wright says.

Under California’s rule, handling fees have to be listed as part of the advertised price. “Reasonable” shipping fees and taxes, however, do not.

“The safest way to protect yourself is to include all prices” within the sticker price, Wright says.

Other states limit pricing practices in additional ways. For instance, some companies pass credit card charges onto customers to offset their payment processing costs. But several states restrict the practice. For example, New York requires you to include these fees in the posted price but allows you to charge a lower price for customers paying cash. And Colorado caps credit card surcharges at 2%.

Offer customers fee-free alternatives when possible

Jackisch also recommends increasing prices in ways that focus on the customers who cost the most to serve — like those that request rush jobs or ask for last-minute changes.

For example, if your company typically delivers orders in four weeks and a customer requests a two-week turnaround, you might apply a rush charge. After all, your business will have to absorb the costs of disrupting your normal operations to meet that customer’s needs.

Most customers see fees tacked onto their bills as “punitive,” Jackisch says. The key is to make sure there’s a way to avoid those fees and explain what it is.

The fee-free alternative in this case? For the customer to wait the typical four weeks.

Salespeople should be able to explain that when it comes to customer requests, “we’re happy to do it. But just recognize that there’s a cost to us, and we’re passing some of that along to you,” Jackisch says. “That communicates the value and the fairness of the fee.”

Source: nerdwallet.com

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Capital One launched a massive new welcome offer for its Spark Cash Plus business credit card today. Billed as Capital One’s biggest bonus ever for businesses, the offer has two parts:

  • The sign-up bonus: Earn a one-time cash bonus of $2,000 when you spend $30,000 in the first 3 months. That’s $800 more than the card’s previous offer, with the same spending requirements and timeframe.

  • The ongoing bonus: Earn an additional $2,000 cash bonus for every $500,000 spent in the first year, with no caps or limits.

The new Capital One Spark Cash Plus offer, like the card itself, is designed to reel in and reward businesses with big budgets. That last part is key, as the Spark Cash Plus is a business charge card. So there’s no preset spending limit, but you must pay your balance in full each month.

Beyond the welcome offer, Spark Cash Plus owners can cash in on the following perks and benefits:

Spark Cash Plus perks and benefits

Unlimited cash backEarn 2% cash back on all purchases, and 5% cash back on hotels and rental cars booked through Capital One Travel.

Annual fee refundGet your annual fee refunded every year you spend at least $150,000.

Employee cardsAdd employee cards for free and earn unlimited 2% cash back from their purchases.

No foreign transaction feesSave money when you purchase from overseas suppliers or travel internationally.

Should you get the Capital One Spark Cash Plus?

The Capital One Spark Cash Plus is one of the best business credit cards out there, but it’s not right for everyone. Businesses that spend big and have the cash flow to match can earn a tremendous stash of cash back with the Spark Cash Plus.

Want a business charge card with no preset limit, but don’t spend enough to net the Spark Cash Plus card’s welcome offer? Check out the Ink Business Premier® Credit Card, which offers 2.5% back on purchases of $5,000 or more and 2% back on all other purchases. The Ink Business Premier’s welcome offer is smaller but easier to hit: Earn $1,000 bonus cash back after you spend $10,000 on purchases in the first 3 months from account opening. And you can finance larger purchases (up to a set limit) if needed.

View rates and fees of Capital One Spark Cash Select for Excellent Credit.

Source: nerdwallet.com

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Want to win more listings? Catch today’s podcast with Davis Bartels and you will! First, Davis shares several quick tips that will immediately improve your rapport with sellers. Later in the show, he outlines his entire process, including what happens before—and after—meeting with a potential client. Plus, Shelby and Davis offer solutions to the biggest problems real agents have when trying to lock down listings.

Listen to today’s show and learn:

  • What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
  • Growing your sphere to grow your business [2:03]
  • How to ensure that you embody real estate [3:11]
  • The first thing to do after connecting with a potential client [6:34]
  • What to do (and not to do) when consulting with a seller [8:12]
  • What sellers actually care about [10:07]
  • The last part of Davis’ listing consultation [12:11]
  • What to mail sellers prior to a listing presentation [14:27]
  • Why Davis does his own comps every time [16:20]
  • Get Davis’ pre-listing email from the Agent Success Toolbox [22:19]
  • Tips on starting your listing presentation off right [22:51]
  • A tip on when to do your listing presentation when competing with other agents [25:52]
  • Davis’ two-step process for listing presentations [26:47]
  • More tips that will help you crush your next listing presentation [29:49]
  • What to cover in your listing presentation [35:26]
  • How to cover comps like a pro [42:25]
  • When and how to propose a list price [44:34]
  • How to follow up after a listing appointment [48:00]
  • The best way to get contact information at an open house [51:39]
  • What the future holds for Davis Bartels [54:45]
  • Shelby Johnson’s real estate portfolio [56:43]
  • How the short-term-rental game has changed [58:46]
  • How Shelby’s thoughts on real estate investing have changed [1:00:12]
  • What the future holds for Shelby Johnson [1:02:09]
  • Davis’ favorite real estate tools and events [1:05:01]
  • Where to find and follow Davis Bartels [1:06:13]

Davis Bartels

Davis’s goal is to provide full service, front to back real estate services for their clients. They represent Sellers, buyers, landlords, tenants, and investors.

No matter the task, if it is in Residential Real Estate, Davis can help.

Davis Bartels’ personal career began during the Real Estate downturn in 2009. He began his journey by managing and negotiating high-level loan modifications and short sale transactions. As the market began to return to a healthy state, Davis’s focus shifted from helping distressed homeowners and sellers to helping those selling on a more traditional basis. Currently with Pinnacle Estate Properties in Westlake Village.

Along the way, they founded Oak Canyon Property Management. Their firm offers full-service property management. They manage on short-term, mid-term and long-term basis.

They are uniquely positioned to fully serve their clients across the real estate spectrum, no matter the task. Having the experience and tools allows them to offer their clients perspective from multiple viewpoints regarding their assets in order to ensure that they’re set up in the most effective manner to reach their long-term goals.

Davis has been married to his wife, Jessica, for 8 years and they have 2 girls (Everly-7 and Violet-2) and 1 more girl on the way. They love their Lab, Molly. Aside from real estate, Davis enjoys watching and playing sports (basketball and baseball), he enjoys cooking for friends and he is a car (and speed) enthusiast.

Related Links and Resources:

It might go without saying, but I’m going to say it anyway: We really value listeners like you. We’re constantly working to improve the show, so why not leave us a review? If you love the content and can’t stand the thought of missing the nuggets our Rockstar guests share every week, please subscribe; it’ll get you instant access to our latest episodes and is the best way to support your favorite real estate podcast. Have questions? Suggestions? Want to say hi? Shoot me a message via Twitter, Instagram, Facebook, or Email.

-Aaron Amuchastegui

Source: realestaterockstarsnetwork.com

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Real estate agents: You’re doing Instagram all wrong, but help is here! Haley Ingram of Coffee & Contracts joins us today with cutting-edge social media strategies that will ensure your content generates more contracts in 2024. In addition to tips on leveraging AI tools, Haley shares what always works when it comes to engaging content. She also explains how to identify and target your ideal audience for consistent clients who will be a pleasure—not a pain—to work with.

Listen to today’s show and learn:

  • What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
  • The biggest mistake real estate agents make with marketing [1:45]
  • How to identify your ideal clients and what content to share [2:33]
  • Ways to target clients outside of your primary area of expertise [6:59]
  • Why your real estate content isn’t getting engagement [8:37]
  • How to get more eyes on your content with controversial content [10:00]
  • What it takes to make your “just sold” posts more interesting [12:18]
  • Tips for generating ChatGPT content that doesn’t sound like it was written by a robot [16:11]
  • Unique ways ChatGPT can help your workflow [20:34]
  • How social media marketing has changed over the last few years [25:04]
  • Why it’s so difficult to dive into long-form YouTube content creation [28:21]
  • Sayings to live by [32:17]
  • A day in the life of Haley Ingram [36:08]
  • The evolution of a business owner [40:25]
  • One habit that will have a massive impact on your life [41:29]
  • Recommendations for real estate agents on email marketing [44:34]
  • Stilo.ai for AI-powered journaling [46:00]
  • Where to find and follow Haley Ingram [47:31]
  • What to expect if you sign up for Coffee & Contracts [48:03]

Haley Ingram

Haley Ingram’s journey in the real estate industry began as a marketing intern at a brokerage, where she obtained her real estate license in 2017. With a passion for graphic design and marketing, Haley found herself at odds with the traditional approaches of cold calling and door knocking advocated by her brokerage. She questioned why the power of free social media marketing wasn’t being utilized more effectively in the real estate sector.

Driven by her love for creative marketing, Haley created an Instagram account to promote her real estate business. This venture into the digital world proved successful as she began to generate leads through Instagram. Her success didn’t go unnoticed; other real estate agents, recognizing her adeptness in this domain, reached out for assistance with their social media strategies.

Haley’s role soon expanded beyond her own marketing efforts. She began managing social media for other agents and ventured into selling customized logos and templates on Etsy. This experience laid the groundwork for what would become Coffee & Contracts in 2019. The platform quickly gained traction, enabling Haley to transition to working on it full-time within a few months of its inception.

Today, Haley focuses on empowering real estate professionals with the tools and knowledge to harness free organic marketing on social media. Her aim is to provide alternatives to traditional and often uncomfortable marketing methods like door knocking and cold calling, helping agents to thrive in the digital marketing landscape.

Related Links and Resources:

It might go without saying, but I’m going to say it anyway: We really value listeners like you. We’re constantly working to improve the show, so why not leave us a review? If you love the content and can’t stand the thought of missing the nuggets our Rockstar guests share every week, please subscribe; it’ll get you instant access to our latest episodes and is the best way to support your favorite real estate podcast. Have questions? Suggestions? Want to say hi? Shoot me a message via Twitter, Instagram, Facebook, or Email.

-Aaron Amuchastegui

Source: realestaterockstarsnetwork.com