“If you can handle stress and keep your cool, then this could be a good career choice,” says Orwat.
“You’ll have the opportunity to work at many different venues, see how different vendors work and experience a lot of weddings,” Orwat says. “It’ll also give you an idea of how physically demanding it is to work weddings.”
On wedding days, you’ll be on-site, on your feet (with a smile!) for up to 15 hours straight.
Source: thepennyhoarder.com
Platforms like Facebook and Pinterest can quickly broaden your reach and put your business in front of potential customers. Use these expert tips on marketing your business on social media.
In addition to training and experience, it just takes a special kind of person to be a wedding planner.
How Much Does a Wedding Planner Make?
Still, the hard work is rewarding: Wedding planners seem to truly love their jobs.
The national average salary for a wedding planner is around ,500 to ,500 a year, or about ,262 per wedding.
Try these marketing tips to promote your wedding planning business:
- As a side gig: $5,000 – $10,000
- As an experienced full-time planner in a major city: $75,000-$200,000
- As a full-time planner in a rural area: $25,000-$75,000
You’ll also have to plan and attend many events — so it’s imperative you’re OK working evenings and weekends.
Here are some annual salary ranges wedding planners can expect, according to experts:
Most wedding planners offer different packages (with different price ranges) to clients. Full-service packages are the most expensive option while day-of planning services are the least expensive. Some wedding professionals also offer consulting services by the hour.
Starting your own business isn’t easy. It’s more than brainstorming cute names for your company and designing stylish business cards. You need to ensure your wedding planning business is well-planned out, properly registered and legally compliant.
What Does a Wedding Planner Do? Roles and Responsibilities
Your specific wedding planner salary depends largely on your location, training, experience and if you work independently or for an agency.
Angelina Colhouer talks to guests about her wedding planning business at a bridal expo in Tampa, Fla. Heather Comparetto/The Penny Hoarder
- Answering calls and emails from clients
- Negotiating and securing contracts with vendors
- Creating wedding day timelines
- Hiring a caterer
- Finding a venue
- Scheduling a band or musician for the wedding reception
- Selecting wedding invitations
- Cake tasting
- Picking out floral arrangements
- Managing invoices, taxes and other business tasks
Angelina Colhouer of The Apostolic Wife got started by planning and designing her own wedding. When she was new to the business, Colhouer determined her rates by speaking with established wedding planners in her area.
According to industry pros, here are some key traits shared by the best wedding planners.
It’s your job to pull off the perfect event without breaking the bank.
Wedding planner job duties often include:
Don’t expect it to be easy, either. The job is “demanding both physically and mentally,” says Debbie Orwat, founder and chief inspiration officer at Planner’s Lounge, a community for event planners.
How to Become a Wedding Planner: Education, Certification and Training
Rachel Christian is a Certified Educator in Personal Finance and a senior writer for The Penny Hoarder.
There might be a lot of family drama going on as well.
Certifications
While a college degree isn’t required, majors like business, communications, public relations, hospitality management, marketing and event planning provide a helpful foundation.
Organizations like the American Association of Certified Wedding Planners, the North American Wedding Academy and the Lovegevity Wedding Planning Institute all offer courses you can take to hone your skills and earn a certification.
Cost varies widely, from 0 to ,500 and up.
Deciding whether to go solo or work for others totally depends on you, your preferences and your experience level.
“We live to solve problems, keep everything on time and manage 20-plus vendors without breaking a sweat,” Orwat says.
Continuing Education Opportunities for Wedding Planners
More important than degrees or certificates? Experience.
Write down your goals and map out why you think your wedding planning company will be successful. A good business plan should include the services you plan to offer, a sales pitch, a list of direct competitors and your anticipated fixed and variable expenses.
- Watch webinars
- Read articles and blog posts about the wedding planning industry
- Listen to wedding podcasts
- Attend workshops and conferences
- Explore local networking events and meet-ups
- Check out industry studies like WeddingWire’s Newlywed Report and Brides.com’s American Wedding Study
A wedding planner certification may be worth the cost if you’re just starting out in the industry and don’t have much prior experience in event planning or hospitality.
Juggling dozens of weddings — and multiple vendors for each one — requires you to be on the ball, all the time.
When Colhouer started, she needed to pay for an LLC, styled photo shoots and a promotional video. Other potential upfront costs include business cards, social media ads and other marketing costs.
How to Get Experience as a Wedding Planner
Here are a few ways to brush up on your wedding planner skills:
Interning or working as an assistant is grueling work — but you’ll get to learn the ropes alongside a seasoned professional.
If you’ve worked in event planning or project management — or have prior experience running your own business — you might be well-suited to work as an independent contractor or pick up freelance gigs as a wedding planner.
You need to be a good communicator who can lead, listen, navigate challenges and delegate under pressure.
It’s also smart to join a professional wedding planner organization, like the Association of Bridal Consultants or the Association for Wedding Professionals International.
They charged ,000 to ,000 per wedding, so she decided to charge ,000 for her first one.
Should You Work for a Wedding Planning Company or Go Solo?
There’s no specific path to become a wedding planner and no formal education is required. Networking and hands-on experience are key.
Many of these resources are available online, so it’s easy to start growing your knowledge at home.
You can also try applying at hotels, resorts and country clubs since these places often double as wedding venues.
Ready to dive in and learn more about how to become a wedding planner?
How to Start A Wedding Planner Business
Indeed estimates the average hourly rate around .45 an hour.
Getting your name — and company name — out there is critical if you want to attract new clients and grow your wedding planning business.
If you can’t score a wedding planner job right away, search for other positions in the wedding industry. For example, work for a caterer, florist or decorator.
If you work as a wedding planner, no two days are the same. Flexibility is key.
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Invest in a professional website.
You can hand out business cards at bridal trade shows and schmooze with the owners of local bridal boutiques.
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Get good at social media.
It takes intensive planning, organization, scheduling and coordination to pull off a major live event with dozens — if not hundreds — of guests.
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Decide what services to offer.
It sounds dreamy — but it’s really hard work.
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Create a business plan.
Some wedding planners operate as sole proprietors, but if you plan on hiring employees, you’ll need a different business structure, such as a limited liability company. You’ll also want to register your company with the state once you decide on a business entity and name.
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Educate yourself.
Your website is your storefront. It needs to wow potential customers while showcasing your rates, prior experience and contact information in a clear, accessible format. You can create your own wedding planner website for free using sites like Wix, or hire a professional to design it for you.
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Prepare for upfront costs.
Whether it’s an internship at an agency or simply planning a wedding for free, acquiring in-person experience is key to success in this career.
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Get legal stuff squared away.
After all, you can always start off at an agency to gain experience, and then start your own company down the road.
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Get a business bank account and credit card.
Every couple has a budget, whether it’s ,000 or 0,000. You’ll need to know how to make a dollar stretch, find killer deals and responsibly manage money.
Strengthen Your Marketing Skills
Once she had a few weddings under her belt, she charged ,500.
Ready to strike out on your own?
Many wedding planners start their own company as a part-time side hustle before building it up to a full-time career.
Take online courses, attend wedding planning conferences and look into industry groups and networking events. You may even want to consider hiring a business coach.
- Step-up your social media game. You should create a strong presence on social media sites like Pinterest, Facebook, Twitter, Instagram and even LinkedIn. Post often, engage with followers and utilize hashtags to expand your audience. Share photos from your events, testimonials from couples and trending wedding-related news.
- Start blogging. Writing posts on your own website or submitting guest posts to other wedding websites is a great way to gain exposure and establish yourself as an expert wedding planner.
- Leverage reviews and testimonials. Aside from price, reviews and photos are some of the biggest selling points for couples. Make sure brides you’ve worked with have an easy way to leave reviews about your services on Google and Facebook, and include the best reviews on your website and social media accounts.
- Get media mentions. Getting featured in a local or national wedding publication is huge. Be proactive, reach out to media outlets and pitch them unique story ideas about your business. Highlight what makes you different and newsworthy.
- Ask the publication to include a backlink to your website or social media profile. Backlinks from reputable sources can boost your website ranking on Google and increase your traffic.
What Skills Do Successful Wedding Planners Need?
These courses typically last two to three months. Upon completion, you’ll receive a certificate, letter of recommendation and a professional designation.
Brides want their weddings to be perfect, which means they are often demanding.
Organized With an Eye for Detail
Wedding planners oversee nearly every aspect of wedding day festivities to create an unforgettable celebration for their clients.
But in 2022, a few digital marketing skills can really help you pull in new customers.
Great Communicator
You won’t just need to communicate with vendors and brides before and during the event; you’ll also need to deal with guests in a chaotic environment.
You don’t need a special college degree or certification to become a wedding planner.
Patient and Empathetic
“Spending six to 12 months with a couple, then seeing it all come to fruition for a stunning celebration is unbelievably rewarding,” says Orwat.
Keeping your business finances separate from your personal finances is important — especially when tax time rolls around. You’ll need to get an employer identification number (EIN) from the Internal Revenue Service first. You can apply for one online in a matter of minutes.
Networking is essential if you want to become a wedding planner. Professional organizations are a great way to meet vendors that you can enlist for upcoming events while fostering relationships with other wedding planners in your area.
Strong Stamina
In this guide, we explain what a wedding planner does, their average salary and how to get started in this fast-paced industry.
Formal education isn’t required, but it’s essential to learn as much about the wedding planning industry as possible if you want to succeed.
Great Budgeting Skills
“Many of us choose this career because we thrive on the excitement, the challenge and the madness that happens on the wedding day,” says Orwat.
On the other hand, if you’re a fresh college grad or don’t have much experience with event planning, it makes more sense to join a wedding planning agency first.
If you decide to launch your own business, here are a few tips:
Certifications aren’t required either — but they can help you look more appealing to potential clients and provide useful information.