After a makeover, Omni Hotel & Resorts’ Select Guest loyalty program is now a spend-based rewards system, with members earning Omni Credits that can be redeemed for hotel stays.
Program members are rewarded for spending more with the brand; big spenders have access to a faster path to elite status and the chance to earn and redeem awards more quickly.
Technically, you can get all the way to its top-tier elite status level through spend alone. Want to host an event or big dinner? Why not do it when checked into the hotel to earn extra Omni Credits?
These changes make its loyalty program more in line with other major hotel loyalty programs in terms of your ability to spend to earn elite status tiers. Here’s what you can expect with the new version of the program.
How to earn Omni Credits
The new program awards Omni hotel points (known as Omni Credits) for qualifying purchases. Examples include eligible room rates, spending at onsite restaurants, bars and spas, and spend on other activities like hotel-run golf courses.
Members earn points at different rates depending on the type of purchase:
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Per eligible room rate: Members earn 5-10 Omni Credits.
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Per $100 of eligible purchases beyond the room: Members earn 1 Omni Credit.
The higher your elite status, the more Omni Credits you earn. Tier three and tier four levels, called Champion and Icon, earn 10 Omni Credits per night stay instead of five (like the two lower levels).
🤓Nerdy Tip
If your spending beyond the room rate doesn’t reach the minimum $100 increment, you won’t earn extra on the non-room spend. What’s more, this total does not round up. If you spend $199 on hotel dining, you’d earn only 1 Omni Credit — not 2 — unless you exceed the $200 mark.
Elite status tiers
Omni’s Select Guest loyalty program has four tiers of status: Member, Insider, Champion and Icon. Status is earned by qualifying spending with the brand and can be unlocked at $1,000, $4,000 and $8,000 spend levels, or “Tier Dollars.” Tier Dollars include most charges to the room except taxes, gratuities and fees.
Member
General members receive these benefits:
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Free deluxe Wi-Fi.
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Free bottled water and a welcome drink upon arrival.
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Earn 5 Omni Credits per room night.
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Earn 1 Omni Credit per $100 of other hotel purchases.
Insider
Once you spend at least $1,000 in Tier Dollars within the calendar year, you advance to tier 2, the Insider level.
Insider benefits include:
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Earn 5 Omni Credits per room night.
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Earn 1 Omni Credit per $100 of other hotel purchases.
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Free deluxe Wi-Fi and bottled water upon arrival.
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Daily beverages comped by the hotel.
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Two complimentary clothing items pressed or two shoeshines during the stay.
Champion
After you spend $4,000 in Tier Dollars within the calendar year, you will level up to Champion status.
Champion benefits include:
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Earn 10 Omni Credits per eligible room night.
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Earn 1 Omni Credit per $100 of purchases.
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Free one-room-type upgrade.
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Check-in as early as 1 p.m.
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Checkout as late as 3 p.m.
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Free bottled water each day.
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Daily beverage delivered in the morning.
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Four complimentary items pressed or four shoeshines.
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Local market amenity provided upon arrival.
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Guaranteed room availability if checking with the hotel at least 24 hours before arrival.
Icon
This is the top-tier level within the program and is for guests who spend at least $8,000 in Tier Dollars within the calendar year.
Icon benefits include:
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Earn 10 Omni Credits per eligible room night.
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Earn 2 Omni Credits per $100 of purchases in addition to the room spend.
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Free premium Wi-Fi.
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Free two-tier room upgrade.
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Check-in as early as 9 a.m.
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Checkout as late as 6 p.m.
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Suite upgrade on redemption stays.
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Guaranteed room availability by 4 p.m. on the day of arrival (available for one room per member).
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Turndown housekeeping service.
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Free bottled water daily.
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Daily beverage delivered each morning.
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Unlimited complimentary clothes pressing and shoeshines.
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Chef-inspired welcome amenity/snack plus the choice of beverage the first night of the stay.
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Ability to gift Champion status to another member.
It’s clear that the more business you do with Omni Hotels & Resorts, the more benefits you will receive when achieving different elite status tiers.
How to redeem Omni Credits
Once you earn 100 Omni Credits (or 20 stays at the lower two status levels), you can redeem them for a night’s stay.
There are no complex award charts or dynamic pricing for your award redemptions, and Omni Credits are valid for 36 months from the date of earning.
🤓Nerdy Tip
When the program changed in January 2024, it converted existing Award Credits to Omni Credits at the rate of 1:5.
Omni Select Guest gives more rewards for frequent travelers (and spenders)
The more you spend with Omni, the faster your path to elite status and free night redemptions. These changes to the program make it more rewarding and put it more in line with other hotel loyalty programs. By spending $8,000 with the brand within a calendar year, you will reach the program’s highest elite status tier, Icon. 100 Omni Credits will net you a free award night, which can be redeemed on non-blackout dates at any of the 50+ Omni destinations in the U.S.
How to maximize your rewards
Source: nerdwallet.com