Mortgage Professional America interviewed Eklund while she attended the recent FUSE conference in Las Vegas organized by the Association of Independent Mortgage Experts.
Industry stalwart is no stranger to market ups and downs
After 26 years in the industry, Eklund has seen her share of cycles. The advice she would give to those just entering the profession would largely be to stay active. “Well, you just have to stay busy,” she said. “You can’t focus on the rates. I seldom look at the rates anymore. I don’t even want to acknowledge it.”
She used herself as an example: “I just keep moving forward and try to stay positive,” she said. “I try to stay involved as much as I can with community and find something to keep me busy. When people get bored, or slow, or have to get another job, they get out of the game. And when you get out of the game, it’s harder to get back in it.”
Facebook, TikTok essential social media tools
One key advertising path is through Facebook. Eklund is also a prolific user of TikTok. “It’s a virtual referral – it’s free,” she said of Facebook. “People are engaging in your life if you allow by posting videos and sharing whatever you can. I do all my own content, my own memes, videos. If I hired someone to do that, I would just lose the originality, I think.”
One person she would consider hiring would be someone to edit and delete negative comments on conversation threads, she noted. “I don’t spend much time with the negativity because there are a lot of negative ninnies out there on Facebook. I skip over that. If I hired someone, it would be to do that part,” she said of monitoring for appropriate dialogue.
Source: mpamag.com