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In a world that constantly pushes us toward more — more things, more choices, more consumption — the concept of minimalism has emerged as a breath of fresh air. However, as we delve deeper into the philosophy of living with less, a new movement is gaining traction: underconsumption core. Whether you’re renting an apartment in Des Moines, IA, settling into a rental home in Boston, or buying a home in Savannah, GA, this way of life offers a more sustainable, mindful way to live.
Understanding underconsumption core
Underconsumption core takes minimalism a step further by emphasizing the value of what we don’t consume rather than just focusing on what we own. “Underconsumption core is the latest social media movement that takes a spin on the minimalist and simplicity trends of recent years, highlighting the ‘use it up, wear it out, make do or do without’ teachings from older generations,” explains Amanda with Useful Roots.
“It’s all about finding joy in owning, maintaining, and buying fewer things or even acquiring material items via thrifting and repurposed goods. Instead of purchasing multiples of the latest item, you’re pairing down, making do with just one, using what you have, and perhaps not purchasing at all. It’s an approach to engaging in the economy that can be better for the wallet and more environmentally friendly.”
The benefits of underconsumption core
Adopting the underconsumption core philosophy can lead to numerous benefits:
- Less clutter, more comfort: When you intentionally reduce unnecessary consumption, your living space becomes more comfortable and serene. Renters, especially, benefit from this as it makes small spaces feel larger and more functional.
- Financial savings: Consuming less can lead to significant savings. Instead of spending money on trendy decor or impulsive buys, you can invest in quality pieces that last or save up for bigger goals — like homeownership or investment property.
- Eco-friendly living: Consuming less means generating less waste, which benefits the environment. “At Composty, we believe that living minimally begins with making intentional choices about what we bring into our homes. By embracing compostable, reusable cleaning tools, you can significantly reduce waste while still maintaining a clean environment. We encourage making the most of what you already own, avoiding impulse purchases, and focusing on products that are not only functional but also sustainable, helping to reduce consumption in the long term. Composty’s CEO Matt Guest says, “Our sponges borrow natural materials from the planet and, after use, give them back to nature to help it flourish and grow.”
Ways to embrace ‘underconsumption core’
Underconsumption core can significantly improve your living experience, and it’s surprisingly easy to implement small, intentional changes that create lasting positive impacts.
Shift your mindset
Shifting your mindset is key to embracing underconsumption core. It’s about moving away from the constant pursuit of more and reframing how you view consumption.
“At fulFILLed Lifestyle Co., we believe that sustainable living starts with a shift in mindset. In today’s world, it’s easy to feel overwhelmed by the pressure to buy more, especially as we’re constantly influenced to consume more than we truly need,” explains Paige Garrity, co-founder of fulFILLed Lifestyle Co. She continues: “But what if less is actually more; underconsumption, the idea of being intentional with what we bring into our lives, allows us to focus on quality over quantity.
By reducing the excess, we make room for what truly matters — whether it’s the products we choose or the relationships we nurture. Sustainability, after all, is a way of life, and at fulFILLed Lifestyle Co., we’re here to support consumers in making choices that help them create a toxin-free, sustainable, and fulFILLing life.”
Prioritize essentials
Whether you’re furnishing an apartment or conducting your weekly grocery shop, start by focusing on the essentials. What do you really need? Avoid the temptation to buy and fill every corner with “stuff”.
“By embracing underconsumption core, we inherently buy less and utilize what we have more efficiently. Furthermore, replacing disposable everyday items with reusable alternatives, like shopping bags, water bottles, and sustainable kitchen essentials, significantly reduces waste and conserves resources,” explains Amanda Runkle, founder of Me Mother Earth.
“These small changes not only support a greener lifestyle but also save money in the long run, as reusable products are designed to last for years. By making these conscious choices, we all have the ability to contribute to a more sustainable future and reduce our environmental impact.”
Embrace sustainability
Elizabeth Casas with Simple Living on Repeat, echoes this sentiment, emphasizing the importance of intentionality and sustainability. “With the cost of living and food prices increasing, underconsumption is a new trend that people must try to save money. Avoid buying products until you finish the ones you already have and use, such as skincare or cleaning products. Shop secondhand first. Before a new purchase, try to see if you can buy gently used items like clothing, furniture, books, and toys. Buying second-hand first not only helps you save money but also positively impacts the environment, giving items a second chance and reducing waste.”
“Well-storied homes often belong to well-storied discount shoppers, dumpster divers, thrift store thrifters, and roadside wranglers with well-storied lives,” shares Paige Grose with Paige Grose Design.
She adds, “I love expensive furniture, luxurious linens, fine china, and hand-woven rugs, but many of my most treasured and unique pieces that give our house style were found, thrifted, or haggled for and not purchased from a design center showroom. Thrift stores, flea markets, yard sales in upscale and retirement communities, trolling the streets on trash night (some neighborhoods encourage this and post items in real-time on social media), vintage and antique shops, as well as your family’s basements and attics are perfect places to start an underconsumption journey to create a well-storied home.”
Create and embrace multi-functional spaces
For renters in apartments, especially those with limited square footage, multi-functional spaces are key. Consider furniture that serves dual purposes — like a sofa that doubles as a guest bed or storage solutions that blend into your decor. “If I were going to say one thing a renter could do to create a more functional space, I would say not to underestimate the value of leg risers,” shares Mary Colmar with Salad Bowl Dress.
“You can make a kitchen island with two or more risers under a kitchen table. They’re helpful in a bedroom for your dresser or a bed to add storage space underneath. I have even used them in the living room under a couch to add the illusion of space.” Hacks like these can create a more functional and stylish space, without breaking the budget or spending impulsively.
Value quality over quantity
Quality pieces stand the test of time, saving you from frequent replacements and contributing to a more sustainable lifestyle. “I quit Amazon Prime to minimize unnecessary impulse buys. Instead, I put items in my shopping cart and wait till I hit the $35 minimum spend for free shipping without Prime,” shares Julie George with The Brown Girl Podcast.
“Sometimes during this “waiting time,” I find I actually didn’t need or want this or that, and then remove it from my cart. I also started investing in higher quality items that I can keep for a lifetime instead of low-quality/fast fashion junk that ends up needing constant replacement.”
Create a consumption budget
Just as you would budget your finances, consider creating a consumption budget. “Adopt a more mindful approach to spending and prioritize experiences over possessions, this will help you to focus on what truly brings value to your life,” recommends Emma with Bee Money Savvy. “Being more mindful when it comes to money can also help to reduce your living costs, allowing you to save towards long-term goals such as a first home or retirement.”
Reflect, remember, and adjust
“People have this strong belief that somehow happiness comes through spending on things and experiences. That if we only owned a nicer item, and splurged on a vacation, that we would be happier,” explains CEO and content creator, Save My Cents, Inc.
“Research has proved this to be the opposite. After meeting a certain minimum level of lifestyle, then additional levels of happiness gained from spending on nice-to-have items are diminishing — meaning the more money you spend, you don’t necessarily become equally happier. Knowing this is powerful because it means that you have to learn to derive joy from your current life. Lean into the strength of the good relationships and friendships you have. Take comfort and have gratitude for when you do have abundance — such as a decently paying job, payable skills, and good mental and physical health.”
Less, truly is more
Underconsumption core is more than just a trend; it’s a transformative lifestyle choice that encourages us to prioritize what truly matters. “When I coach Americans to spend less, I coach them to have gratitude. When you see everything that you “get to” enjoy, then you don’t feel the need to buy more to be happy,” Save My Cents continues.
“By embracing this philosophy, we can redefine minimalism and cultivate a life filled with purpose, sustainability, and fulfillment.” Underconsumption core offers a refreshing perspective that invites us to slow down, evaluate our choices, and make room for what genuinely enriches our lives.
Source: rent.com