Jeffrey Gitomerâs Little Red Book of Selling should be required reading for anyone in sales. With over 5 million copies sold worldwide, itâs one of the top sales books of all time. On todayâs podcast, Jeffrey breaks down his bookâs most important principles and reconstructs them for real estate professionals. Listen and learn why people buy â what actually motivates prospects to say âyes.â According to Jeffrey, this information is infinitely more important than knowing how to sell. Jeffrey also covers what agents should be asking at listing appointments, why agents shouldnât ask for referrals, and more.
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