rewards

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Investing in art can add diversification to a portfolio if you’re ready to move beyond traditional stocks and bonds. Alternative investments like art can offer above-average returns and offset some of the impacts of market volatility.

Art investment has traditionally had a higher barrier to entry, as individual works of art may carry five and six-figure prices (or more). In addition, there are a number of risk factors when investing in art, including lack of liquidity and lack of transparency around pricing.

However, new ways to invest in art have emerged that make it a more accessible asset class to a broader range of investors.

What Is Art Investing?

Art investing refers to the purchase of works of art to sell them at a profit at a later date. Apart from owning individual artworks (which can be expensive and difficult to maintain), there are a range of new ways to invest in art, including:

•   Fractional share investing through online art platforms

•   Art funds

•   Art stocks

•   Non-fungible tokens (NFTs)

Buying art as an investment doesn’t require you to have an advanced art degree or professional background in the art world. You will, however, need to be willing to spend some time learning about this alternative investment to understand how the market works.1

How Art Investing Works

Investing in art requires a certain mindset, and doing your due diligence to size up what constitutes the best opportunities for you, depending on your goals.

Art, like other alternative investments, may require a much longer holding period for you to realize returns, which contributes to the lack of liquidity in this space. It may be challenging to find a buyer if the artwork or the artist is not in demand.

It’s also important to understand traditional art ownership, along with some of the newer investment vehicles.

Individual Works

Similar to investing in a traditional asset class like stocks, investing in individual works requires knowing some fundamentals: a history of the artist, their status (e.g., are they in demand?), the relevance of a given work, and a sense of whether it’s overvalued or undervalued.

The risks of choosing individual works include the possibility of fraud, the cost of maintaining the work (e.g., storage and insurance), and hidden charges, similar to investment fees (e.g., commissions and other costs). Given the fragility of most art, there is also the risk of physical damage or total loss.

Fractional Shares of Art

Owing to the high cost of owning blue-chip works of art (as well as other highly valued works) it’s now possible to buy fractional shares of art, similar to investing in fractional shares of stock.

There are a number of new platforms that sell fractional art shares, and each may have its own system and process (more below).

The risk of buying fractional shares of art is that, as with any investment, there are no guarantees of a return.

Art Funds

Similar to traditional mutual funds and ETFs, an art fund is a type of pooled investment fund. But unlike conventional equity funds, say, that hold many different stocks, art funds often hold only a handful of works. Investors who buy shares of the fund are buying into the collective, potential value of those works.

Art funds are generally structured as closed-end funds, but with a twist: investors typically contribute their capital over a period of three to five years, often with no returns for another specified time period (terms vary).

These funds are highly illiquid, and (in addition to the unpredictability of the art market itself) there are substantial risks to locking up your capital for what could be years, for an unspecified return upon redemption.

Alternative investments,
now for the rest of us.

Start trading funds that include commodities, private credit, real estate, venture capital, and more.

Types of Artists

There are generally three types of artists you may invest in:

•   Blue-chip artists: Blue-chip artists are individuals everyone has most likely heard of. Names like Van Gogh, Picasso, and Banksy are familiar to people both within and outside the art world.

Works from these artists typically carry the least risk because there’s always someone willing to buy them. The downside is that the average investor may not have sufficient capital to purchase individual blue-chip artworks since they can cost hundreds of thousands, if not millions, of dollars.

•   Established artists: Established artists are known artists whose works typically command higher prices, but have not yet reached blue-chip status. Investing in art from established artists can offer solid return potential with a moderate degree of risk.

•   Emerging artists: Emerging artists present the greatest risk since they’re still up and coming. However, you might be able to generate a sizable profit from investing in their art if their career takes off.3

Risks and Returns of Investing in Art

Investing in alternatives such as art carries risks that are similar to other alternative investments, like commodities, real estate, collectibles, and other assets. Investors who are willing to accept a higher degree of risk, however, may enjoy a substantial upside.

Here’s a side-by-side look at the pros and cons of investing in art.

Rewards Risks
Art investment offers the potential for higher returns.

Art can add diversification to a portfolio, allowing you to better manage market volatility and the impacts of inflation.

Investing in art can help you grow wealth while allowing you to support your favorite artists and contribute something to the art community.

A significant amount of capital is not necessarily required to begin investing in art.

Interest in art has persisted for hundreds of years, making it a reliable investment option for the longer term.

An investment in art is not guaranteed to be profitable.

Certain types of art investments offer limited liquidity, which could make it difficult to exit quickly.

Valuing artworks is often highly subjective, which could make it difficult for a beginning investor to determine what a piece is truly worth.

Owning individual artworks may entail paying maintenance and storage fees, as well as insurance.

Forgeries and fakes are a real part of the art world investors must contend with.

If you’re trying to decide whether to invest in art, consider your personal risk tolerance and investment horizon.

Dive deeper: Why Invest in Alternative Investments?

5 Ways to Start Investing in Art

When deciding how to invest in art, it’s important to remember that you’re not locked into any single path. You might choose multiple investment strategies to build out your art portfolio.

With that in mind, here are some of the best ways for beginners to start investing.

1. Fractional Art Shares

Fractional art share investing is a relatively new phenomenon. It works like this:

•   You join an art investment marketplace.

•   The marketplace vets works of art and lists them for investment.

•   You buy fractional shares of individual works of art.

•   When the artwork sells you get a piece of the profits.

Typically, you invest a minimum amount to buy a certain number of shares of a work you believe will appreciate. So you might hold 30 shares of a Basquiat piece and 20 shares of a Warhol.

The platform purchases and maintains the art; you don’t actually see or handle it. If it appreciates within a set period of time, the piece will be sold and profits will be distributed proportionately to each investor’s ownership amount.

The downside is that you might need $10,000 or more to get started on a fractional share marketplace. Additionally, you don’t get to choose when the artwork sells — that’s determined by the platform.

While trading fractional shares isn’t available on public exchanges yet, some fractional art platforms operate a secondary market whereby shareholders can execute trades.

2. Art Funds

Art investment funds are typically privately managed funds that offer investors exposure to multiple works. In that sense, they’re similar to traditional mutual funds.

Some art funds are index funds, meaning they seek to replicate the returns of an art market index, similar to a traditional index like the S&P 500. Other art funds are equity funds that try to beat the market.

If you’re considering art funds, check the minimum investment to get started. Certain funds may be limited to accredited investors, or require you to have $20,000 or more to purchase shares.

Also, consider the fund’s expense ratio, which determines your cost of owning it yearly.

3. Art Stocks

Art stocks offer a slightly different way to invest in art. Rather than funding individual artworks, you might invest in publicly traded companies that:

•   Manufacture art supplies

•   Handle art restoration

•   Sell art insurance

•   Produce art prints

•   Create digital art software programs or applications

•   Create software or apps used by museums

This type of art investment is more tangential, but may be worth a look if you’re interested in the art world in its entirety, not just individual paintings or sculptures.

Similar to investing in art funds, consider the minimum investment required to buy shares. And study the stock’s past performance and risks to fully understand what you’re buying.

4. Non-Fungible Tokens (NFTs)

Non-fungible tokens or NFTs are digitized versions of various works, including art. NFTs and their owners are recorded on the blockchain so they can’t be duplicated or reproduced.

If you’re weighing NFTs, carefully consider the risks as well as the amount you plan to invest. A good rule of thumb for this type of investment may be to limit yourself only to what you can afford to lose.

5. Individual Works of Art

You might invest in art by purchasing individual pieces. Again, you may choose from blue-chip, established, or emerging artists.

The advantage is that you can decide when to sell and you’re not necessarily locked in for decades. Art flipping, a controversial practice in art circles, involves buying works of art and selling them quickly for a profit. It’s similar to house flipping, another type of alternative investment.

If you’re interested in buying individual pieces, you might buy them from:

•   Galleries

•   Private dealers

•   Art auctions

Purchasing directly from the artist may also be an option, though this may require some negotiation to decide on a price.

Before buying a piece of art, consider the ongoing costs of ownership. For example, you may need to pay to have it professionally stored to avoid damage to the work. And depending on its value you may need to buy insurance for your investment.

The Takeaway

Art and other alternative investments can help you create a well-rounded portfolio. The important thing to remember is that art is an alternative investment, with specific risks and potential advantages. While you could make a profit with art investments, you could also lose money, so it’s wise to assess the risks before wading in.

Ready to expand your portfolio’s growth potential? Alternative investments, traditionally available to high-net-worth individuals, are accessible to everyday investors on SoFi’s easy-to-use platform. Investments in commodities, real estate, venture capital, and more are now within reach. Alternative investments can be high risk, so it’s important to consider your portfolio goals and risk tolerance to determine if they’re right for you.

Invest in alts to take your portfolio beyond stocks and bonds.

FAQ

Is art a good investment?

Art can be a good investment for people who have sufficient means to invest and are comfortable with the various risks. It’s possible to realize higher returns from art investments compared to stocks or bonds, but it typically requires a longer holding period. Reduced liquidity can make art a less attractive investment for people who are looking for near-term gains.

How do you start investing in art?

You can start investing in art by deciding which strategy you’d like to pursue. Do you like the idea of owning fractional shares, or share in an art fund? Would you prefer to buy stock in art-related companies? Or do you feel confident in your taste, and budget, as a collector to purchase individual works? Be sure to vet your all-in costs, how long your money might be locked up, and whether there are risks with one choice versus another.

Why do millionaires invest in art?

Millionaires may invest in art for different reasons, ranging from a desire for higher returns to a passion for art as a collectible. As alternative investments go, art can be profitable, though it does take some knowledge of the market to assess which pieces are most likely to see the greatest appreciation.

Photo credit: iStock/Antonio_Diaz

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Individual customer accounts may be subject to the terms applicable to one or more of these platforms.

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Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.

An investor should consider the investment objectives, risks, charges, and expenses of the Fund carefully before investing. This and other important information are contained in the Fund’s prospectus. For a current prospectus, please click the Prospectus link on the Fund’s respective page. The prospectus should be read carefully prior to investing.
Alternative investments, including funds that invest in alternative investments, are risky and may not be suitable for all investors. Alternative investments often employ leveraging and other speculative practices that increase an investor’s risk of loss to include complete loss of investment, often charge high fees, and can be highly illiquid and volatile. Alternative investments may lack diversification, involve complex tax structures and have delays in reporting important tax information. Registered and unregistered alternative investments are not subject to the same regulatory requirements as mutual funds.
Please note that Interval Funds are illiquid instruments, hence the ability to trade on your timeline may be restricted. Investors should review the fee schedule for Interval Funds via the prospectus.


Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by email customer service at [email protected]. Please read the prospectus carefully prior to investing.

Shares of ETFs must be bought and sold at market price, which can vary significantly from the Fund’s net asset value (NAV). Investment returns are subject to market volatility and shares may be worth more or less their original value when redeemed. The diversification of an ETF will not protect against loss. An ETF may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.

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SoFi Invest may waive all, or part of any of these fees, permanently or for a period of time, at its sole discretion for any reason. Fees are subject to change at any time. The current fee schedule will always be available in your Account Documents section of SoFi Invest.

Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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Source: sofi.com

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The most avid travel hackers often shoot me a skeptical glare when I utter the words “timeshare presentation” as a way to get discounted hotel stays and piles of points to use toward future travel.

The deal is pretty simple: receive a heavily discounted hotel or resort stay and other perks in exchange for attending a timeshare presentation — better known as a sales pitch.

The last email offer I received was in March 2023 from Hilton Grand Vacations. It dangled a three-night stay in Las Vegas plus 50,000 Hilton Honors points in exchange for $149 and sitting through a 90-minute talk.

Having attended four timeshare presentations over the last decade, I find that the discounted hotel stay and extra perks — like hotel points and discounted spa treatments or amusement park tickets — are worth my time. All you have to do is attend the presentation and say “no” (sometimes several times) if the timeshare is not right for you.

Here’s how to get nearly free vacations with timeshare presentations.

Determine the value of the promotion, then negotiate

I’ve successfully negotiated the terms of a timeshare presentation in the past, so I called Hilton to see if it could sweeten the deal with upgrades like more travel rewards points or food and beverage credits.

After reviewing the terms of my promotion — and with some very polite back and forth — I requested an increase to 100,000 points and a waiver on the additional resort fees of $34 per night. After a long wait, the sales representative’s supervisor approved the deal if I accepted it on the spot, which I did.

According to NerdWallet’s valuation, Hilton points are generally worth about 0.5 cent each, giving the 100,000 points an approximate value of $500. The nightly room rate over my travel dates was $249, plus $34 per night in resort fees. That gives this deal a value of over $1,300 in exchange for 90-minutes of my time and the $149 I paid for the package.

Understand the restrictions and limitations

Certain hotels require attending the presentation with a spouse, while others may have specific income requirements. Ask about blackout dates, package expiration dates and any other hidden fees (like those pesky resort fees).

For Hilton, I had to verbally confirm my income was above a certain threshold and attest that I hadn’t participated in another Hilton-based timeshare presentation over the past six months.

Once I purchased the package, Hilton gave me 12 months to use it. After my reservation in Las Vegas was booked, Hilton assigned a set date and time for the timeshare presentation. If you miss it, the company can charge the full cash rate for the stay and revoke any perks offered.

Also be aware that you won’t earn hotel points or elite night credits with the host brand for the promotional stay.

Know what to expect at the sales pitch

The pitch usually starts with an introduction to your salesperson and a general video or presentation about the company’s timeshare program. You’ll then be whisked away to an office, where the salesperson asks about your finances and travel habits. You’ll be introduced to a rubric of costs to stay at different tiers of properties — costs that may fluctuate seasonally or during periods of high demand.

Many timeshare companies, even Disney, have transitioned to a points-based system, where you buy points used to make reservations after you’re an “owner,” but be aware these points are independent of the chain’s loyalty program.

Once the salesperson estimates the cost required to live your best timeshare life, they’ll take you on a tour of a model property. You’ll then return to the office and be introduced to the “closer” — the person who ran the numbers and tries to pressure you into signing.

The sales professionals will tug at your emotions with aspirational travel fantasies while making you feel like family. Remember, they are incentivized by commissions to make you buy a timeshare through signing a contract that can last the rest of your life.

🤓Nerdy Tip

Timing the pitch using my phone allowed me to politely tell the salesperson their time was up once the required duration under the promotion elapsed (usually 90 to 120 minutes).

Be in the ‘no’

Timeshares are big business, with $10.6 billion in domestic sales in 2023, according to a 2024 study by the American Resort Development Association (ARDA), a trade association for the timeshare industry. For comparison, that’s similar to the annual revenue of Major League Baseball in 2023.

Hospitality companies wouldn’t offer these lucrative promotions unless enough people were buying what they’re selling.

Jason Gamel, president and CEO of ARDA, says that approximately 2 in 10 people decide to buy after a sales presentation. And that purchase, of course, comes with a financial commitment. The average purchase transaction was $24,170 in 2023, according to the ARDA study, with average annual interest rates near 15%.

This amount covers the initial cost to join the timeshare and the financing of the balance but does not include ongoing costs such as membership dues, maintenance fees or other required resort operation expenses.

If you’re not in the market for a timeshare, no sales pitch should persuade you to get one. Before the pitch, think (or talk) through the process of saying “no,” and if you have a spouse who’ll be attending, include them in the conversation.

Later, if you change your mind and decide to sign a contract, a state’s rescission laws could allow the contract to be canceled within a certain window after signing — usually between five and 10 business days.

“I think that’s important because it does help people evaluate whether they’re making the right decision for them, and it gives them a very easy way to say no after everything is said and done,” says Gamel.

Simply pack up and go

Despite skepticism from my travel-hacking cohorts, timeshare promotions allow me to save money on travel now and earn rewards to use for free travel in the future. The process won’t be for everyone, but if you’re willing to sacrifice a couple of hours and know the power of saying “no,” it could do the same for you.

How to maximize your rewards

Source: nerdwallet.com

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Thinking about trying out Ipsos iSay? Learn what I think in my Ipsos iSay Review. If you want to earn extra cash from home on your own schedule, you may want to try out Ipsos iSay. Ipsos iSay is a survey company where you can earn points that can be turned into rewards. The surveys…

Thinking about trying out Ipsos iSay? Learn what I think in my Ipsos iSay Review.

If you want to earn extra cash from home on your own schedule, you may want to try out Ipsos iSay.

Ipsos iSay is a survey company where you can earn points that can be turned into rewards. The surveys usually ask about your shopping habits and preferences. For example, they may want to know why you buy certain things.

Using Ipsos iSay is easy. Just sign up and you’ll get survey invitations. Completing these surveys can help you earn extra pocket money.

I have been taking surveys for years, and I think it’s an easy way to make extra money in your spare time at home.

Please click here to sign up for Ipsos iSay and get a free 250 points for joining.

Ipsos iSay Review

Below is my Ipsos iSay Review.

What is Ipsos iSay?

Ipsos iSay is an online survey platform that lets you share your opinions on many different topics. You can also earn points through their referral program for each successful referral to Ipsos iSay.

This is one of the most popular and best survey sites, with millions of users.

Ipsos iSay gives you points for completing surveys. The number of points you earn depends on how long and hard the survey is. For example, a 150-point survey might take 30 minutes to finish. Usually, 500 points equal $5 in rewards.

The points you earn from taking surveys can be redeemed for free gift cards to places like Amazon, Starbucks, Subway, Target, Walmart, Apple, and Visa, as well as PayPal cash.

Recommended reading: 20 Best Paid Survey Sites To Make $100+ Per Month

How Ipsos iSay works

Ipsos iSay is a survey platform where you can earn rewards by sharing your opinions.

To get started, you need to sign up on the Ipsos iSay website, and the signup process is easy and free. You will create a username and password, as well as give basic details like your name, date of birth, gender, email, and country, and this information helps decide which surveys you can take.

After making your profile, there might be more questions to better match you with surveys. Answering these carefully can help you get more surveys that fit you.

Once your profile is ready, you’ll get survey invitations by email. These emails will tell you about the survey, like how long it takes and how many points you can earn. It’s important to respond quickly because surveys can fill up fast.

Some users might get more survey invitations based on their profile and how active they are. So, you will want to make sure to check your email regularly for new surveys, as answering surveys regularly can help you earn more and might also get you more invites.

The surveys are usually easy and quick. They might ask about your buying habits or what you think of a new product.

Sometimes, you might not qualify for every survey. When this happens, don’t get discouraged. There are always new surveys coming.

Why does Ipsos iSay pay you?

Ipsos iSay pays you to take surveys and give your opinions because companies need to know what people think about their products, ads, and services.

These companies hire Ipsos to gather this information. When you share your thoughts, you help them make better products.

Your feedback is really valuable to these companies because they want to know what you like and don’t like. This helps them improve what they sell in the market, as well as how they sell it.

What kind of questions are asked in surveys?

When you take surveys on Ipsos iSay, the questions help companies understand what people like you think.

You might be asked about products you use every day. They could ask what brand of toothpaste you buy or how often you drink soda.

Sometimes, you’ll get questions about ads you see. They might show you a commercial and ask if you liked it or if you remember what it was about.

Other times, questions will focus on your hobbies and interests. They might ask what you do for fun or what sports you watch on TV.

Surveys can also include questions about shopping habits. For example, they might ask about your last trip to the grocery store or how often you shop online.

Lastly, you might be asked about opinions on different topics. They could ask how you feel about a new movie or what you think about a recent news story.

Here’s a quick list of common survey topics:

  • Products you use
  • Ads you’ve seen
  • Your hobbies and interests
  • Shopping habits
  • General opinions

Each survey is different, so you won’t get bored answering the same questions all the time!

Here is a screenshot of some of the Ipsos iSay rewards.

How to cash out with Ipsos iSay

Cashing out with Ipsos iSay is simple.

Simply go to the Rewards tab when you are logged into your Ipsos iSay account. On this page, you will be able to see the rewards that are available to you as well as the amount of points that you need in order to get that reward.

Gift cards and prepaid cards are sent to you instantly once you redeem your points. If you redeem your points for PayPal cash (you will need to already have a PayPal account for this to work), then this takes around 3 to 4 weeks.

Here are some examples of what your points are worth on Ipsos iSay:

  • 1000 points for a $10 Amazon gift card
  • 500 points for a $5 Subway gift card
  • 1000 points for a $10 Starbucks gift card
  • 2500 points for a $25 Target gift card

You can also get gift cards to places like Walmart, Apple, Burger King, Dunkin’ Donuts, and Domino’s. Other options include prepaid virtual Visa cards, PayPal cash, and even charity donations to the Ipsos Foundation.

Ipsos iSay user reviews and ratings

I researched around the internet to see real Ipsos iSay reviews. Here’s what I found:

Ipsos iSay has great reviews on TrustPilot, with over 50,000 reviews and an average rating of 4.2 out of 5 stars. Many reviewers say that they received survey invitations regularly and that it is easy to use.

Ipsos iSay also has great reviews on Google Play (there is an Ipsos iSay app as well!), with over 50,200 reviews and an average rating of 4.5 out of 5 stars. There have also been over 1,000,000 downloads of Ipsos iSay just on Google Play.

Ipsos iSay reviews on the App Store were also good, with 3,300 ratings and an average of 4.7 out of 5 stars.

Alternatives to Ipsos iSay

There are many more sites similar to Ipsos iSay that you can sign up for as well. These include:

  1. Prime Opinion
  2. American Consumer Opinion
  3. Survey Junkie
  4. InboxDollars
  5. Pinecone Research
  6. PrizeRebel
  7. User Interviews – This one pays the most, with many paying over $100 an hour.

If you are looking to learn more about each online survey website, I have in-depth reviews on several of them. You can find them below:

Frequently Asked Questions

Below are answers to common questions about Ipsos iSay.

Is Ipsos iSay legit?

Yes, Ipsos iSay is legit. It’s operated by Ipsos, a global market research company that has been around since 1975. The site also has positive ratings on Trustpilot, Apple App Store, and Google Play. Ipsos iSay pays real rewards for the surveys that you answer.

How much does Ipsos iSay pay?

Earnings on Ipsos iSay can vary. Some surveys pay more than others, but most surveys reward you with points. These points can later be redeemed for gift cards, cash, or other rewards. Answering surveys on Ipsos iSay will not make you rich, nor will it be a full-time job. It will simply allow you to earn some side hustle income. I would expect to earn less than $50 a month answering surveys on Ipsos iSay.

Is Ipsos iSay safe? Is Ipsos iSay a scam?

Yes, Ipsos iSay is safe to use. I have been answering surveys for years, and I have never had an issue.

How long does it take for Ipsos iSay to pay out?

The time it takes to get paid from Ipsos iSay can depend on the reward you choose. Gift card rewards are usually faster, typically paid instantly or within a few days. Cash payouts through PayPal may take longer, sometimes up to a few weeks.

What are some tips to get more surveys from Ipsos?

To get more surveys from Ipsos iSay, I recommend making sure your profile is complete and up-to-date. This helps Ipsos iSay match you with more surveys. Also, try to log in regularly to check for new survey opportunities.

Is Ipsos iSay free?

Yes, joining Ipsos iSay and participating in surveys is free. You don’t have to pay anything to become a member or to take surveys.

Ipsos iSay Review – Summary

I hope you enjoyed my Ipsos iSay Review.

Ipsos iSay rewards you for sharing your opinions through surveys. Their surveys are easy to answer, and they typically focus on your shopping habits and preferences. The number of surveys you receive can vary, and availability of surveys depends on your profile and what the target market is that Ipsos iSay is looking for.

The Ipsos iSay points you earn can be exchanged for things like Amazon gift cards and PayPal funds.

I have been answering surveys for years, and it is an easy way to make side income from the comfort of your home without any stress. The questions are always easy to answer and you can even answer them while watching TV or making dinner.

Please click here to sign up for Ipsos iSay and get a free 250 bonus points for joining.

What is your favorite survey site?

Recommended reading:

Source: makingsenseofcents.com